Activity segmentation rules
The Activity tab in the Audience Builder allows you to segment your users based on user activity (marketing engagement or custom events) and system activity.
Different segmentation rules under User Activity allow you to segment your users based on both custom events (e.g. Purchase, Search Product, Video Watched) and marketing events.
Custom eventsCustom events are all events that you have tracked in Leanplum using one of our SDKs, via the server-side to our API, or from a technological partner.
To learn more about the marketing activity Leanplum tracks, go to Marketing Events
Recency & Frequency
To learn more, go to Building a Recency & Frequency audience .
Property | Description |
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Recent occurrences of event | Find users who have done a certain event X times in the last Y days (up to 90 days back). Add a parameter to narrow down to event occurrences with a specific event value. |
Sum of event parameter | Segment users on the total sum of a parameter for a certain event in the last Y days. Add a parameter to narrow down to event occurrences with a specific value.
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Avg value of event parameter | Segments users on the average value of a parameter for a certain event in the last Y days. Add a parameter to narrow down to event occurrences with a specific value.
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Min value of event parameter | Segments users on the minimum value of a parameter for a certain event in the last Y days. Add a parameter to narrow down to event occurrences with a specific value. |
Max value of event parameter | Segments users on the maximum value of a parameter for a certain event in the last Y days. Add a parameter to narrow down to event occurrences with a specific value. |
User Activity
Property | Description |
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Total occurrences | Total number of occurrences of an event or state over a user's lifetime. Examples:
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First occurrence | Time of first occurrence of an event or state. |
Last occurrence | Time of last occurrence of an event or state. |
Value of event | Total value across all occurrences of a custom event. |
System Activity
Property | Description |
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Number of prior sessions | Total number of sessions for a user, including any open session. |
Last session start | A specific point of time representing the start of the last user sessions. |
Last session start time | A specific time of day representing the starting time of the last user session. |
Time of first run | Time of the first run of the application by the user - the start time of the first session. |
Last active time | The time in which the user was last active in the application. |
Minutes spent in app | Total minutes the user has spent in the application. |
Updated 13 days ago