Prebuilt audiences

Leanplum comes with a number of Prebuilt segmentations to support the definition of precise audiences.

Property

Description

Paying users

Users with positive total Lifetime value, determined by the total value of all Purchase events.

Non-paying users

Users with zero or negative total Lifetime value, determined by the total value of all Purchase events.

First-time users

Users with 0 or 1 sessions.

Returning users

Users with 2 or more sessions.

Logged-in users

Users who have a custom userId that have logged into their registered account in your app. Users for which Leanplum.setUserId() has been called with value other than their deviceId.

Logged-out users

Anonymous users who have their userId equal to their deviceId. Users that haven't called the Leanplum.setUserId() and don't have a custom userId yet.

Saved audiences

You can also use any saved audience available in your Audiences dashboard while building another audience. Just search for the audience name as you are defining a new audience.


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