There are a couple of different ways to view metrics for a specific event.
- Search for the event in the metric-selector dropdown. Once you choose your event, you can choose a specific metric to view on the main analytics chart.
- Add a new metric tile then choose your event from the window that appears.
Message events, A/B test events, Lifecycle Campaign events, and your custom events are tracked with the following metrics.
Make sure the metric fits your use case
The following applies to A/B tests with no users in the Control Group (A.K.A. Holdback Group).
When testing a campaign or a variable that has an effect on user activity, don't use metrics that have (Total) Daily users as denominator. You should create a custom metric that has Total unique users as denominator instead, otherwise you will see misleading results. Learn how to build custom metrics here.
To learn more about the difference between Daily user metrics and Unique user metrics, read here.
The total number of times this event was triggered.
Occurrences per session
The average number of times this event is triggered per session.
Occurrences per daily user
The average number of times a user triggers this event.
Total first-time occurrences
The total number of times this event was triggered for the first time.
Total sum of event values
Total sum of all values associated with this event.
Average event value per occurrence
The average value of each occurrence of this event.
Value per session
The average value of this event per session.
Value per daily user
The average value of this event per user.
Total sessions that triggered event
Total sessions where this event occurs.
Total users who triggered event
Total number of users who triggered this event. Currently supported only per day.
Percent of sessions that triggered event
The percentage of sessions where this event occurs.
Percent of users who triggered event
The percentage of daily users that trigger this event.
Time until session first triggered event
The average time within a session until this event is triggered by a session action.
Time until user first triggered event
The average time spent in the app (across multiple sessions) until this event is triggered by a user action.
For events and states, Leanplum lets you track results for their numeric parameters. To view a metric based on a numeric parameter:
- Click on the + metric tile at the bottom of the Analytics Dashboard.
- Select any event from the left pane of the Choose a Metric window.
- Ensure the intended parameter is listed under Parameters in the middle pane. If the parameter is not listed, click Edit. In the new window, click the checkbox next to the intended parameter, then click Save.
- Now, select the parameter in the middle pane. You should see the following metrics to choose from:
- Total sum of
- Average per occurrence
- Total per session
- Total per daily user
- Choose the metric you'd like to add.
- Click Finish.
Want to view analytics for string/text parameters?
To visualize your string parameters, you must first select the event that uses that parameter.
- Set a metric from the dropdown above the graph for the Event you'd like to analyze.
- Apply one of these options (Filter, Group by, Cohort) using the appropriate dropdown menu above the chart.
- In the dropdown menu, select Selected event > Parameter.
- If building a filter, enter the parameter value you'd like to view.
Total sum of
The total sum of this event parameter.
Average per occurrence
The average count of this parameter per event occurrence.
Total per session
The total count of this parameter per session.
Total per daily user
The total count of this parameter per user.
The metrics outlined above are all based on events tracked in Leanplum. Aside from the custom events that you set up with the Leanplum.track call, Leanplum automatically creates some events for different message types, A/B tests, and campaigns.
Leanplum offers a range of messaging channels, and each message type generates default events you can use as trigger events, Analytics filters, metric calculations, and more.
See our Leanplum Event glossary for details about the default events Leanplum tracks for messages, campaigns, and A/B tests.
Updated about 1 year ago