Leanplum's user guides and developer documentation.

Leanplum Documentation

Leanplum's user guides, SDK setup, API docs, and more resources are here to help you get the most out of A/B testing, Campaigns, Messaging, and Analytics.

Personalization and Localization

Strong campaigns combine both personalization and localization strategies, serving users the most relevant and specific content.

Personalization

Personalized messages perform better than general ones. Including a user's name, for example, can deliver 4x higher open rates than generic content.

Read how to Add personalized elements to the message copy for each user.

Localization

Read how to "Version" or Localize your message, to send a different copy to different segments of users.

Updated 5 months ago


Personalization and Localization


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