Personalization and Localization
Strong campaigns combine both personalization and localization strategies, serving users the most relevant and specific content.
Personalization
Personalized messages perform better than general ones. Including a user's name, for example, can deliver 4x higher open rates than generic content.
![personalization.png 1496](https://files.readme.io/e1c9d1a-personalization.png)
Read how to Add personalized elements to the message copy for each user.
Localization
Read how to "Version" or Localize your message, to send a different copy to different segments of users.
Updated about 3 years ago