Personalization and Localization

Strong campaigns combine both personalization and localization strategies, serving users the most relevant and specific content.


Personalized messages perform better than general ones. Including a user's name, for example, can deliver 4x higher open rates than generic content.


Read how to Add personalized elements to the message copy for each user.


Read how to "Version" or Localize your message, to send a different copy to different segments of users.