Personalization and Localization

Strong campaigns combine both personalization and localization strategies, serving users the most relevant and specific content.

Personalization

Personalized messages perform better than general ones. Including a user's name, for example, can deliver 4x higher open rates than generic content.

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Read how to Add personalized elements to the message copy for each user.

Localization

Read how to "Version" or Localize your message, to send a different copy to different segments of users.


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