Marketing Events

Leanplum automatically tracks and enables for segmentation default message events specific to the messaging channel.

For each message (push notification, email, in-app, sms, webhook, etc.), Leanplum will track a number of message specific events in the user profile, which are available for segmentation.

Examples:

  • Use Total occurrences to segment for users who have received "Cart Abandonment Push #1" at least 3 times
  • Use First occurrence to segment for users who first received "Welcome Email EN" in the last 5 days

Push Notifications

For each push notification you set up in Leanplum, the following events will be tracked:

Event

Description

Sent

Fires when a push notification is sent to a user's device

Open

Fires when a user taps a push notification

Bounce

Fires on push notification attempt failure

Suppressed

Fires when a push notification is suppressed

Email

Leanplum will track aggregated Email Open and Email Sent events for all emails you run in Leanplum.

Event

Description

Email Open

The total number of email opens across all emails the user has received

Email Sent

The total number of email sends across all emails the user has been sent

For each email you set up in Leanplum, the following events will be tracked:

Event

Description

Sent

Tracked when an email is sent to a user

Delivered

Tracked when an email is confirmed as delivered

Open

Tracked when the email is opened

Click

Tracked when a link within the email is clicked

Bounce

Tracked when the email bounces

Dropped

Tracked when an email is dropped

Unsubscribe

Tracked when the user unsubscribes from the email

Marked as spam

Tracked when the email is marked as spam

Held back

Tracked when the user does not receive an email because of a holdback group

In-app messages

Event

Description

View

Tracked when an in-app is displayed on user's device

Accept

Tracked when the Accept button is selected by the user on their device

Select banner

Tracked when an in-app banner is tapped

Select button 1

Tracked when button 1 for an in-app is tapped

Select button 2

Tracked when button 2 for an in-app is tapped


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