Marketing Events

Leanplum automatically tracks and enables for segmentation default message events specific to the messaging channel.

For each message (push notification, email, in-app, sms, webhook, etc.), Leanplum will track a number of message specific events in the user profile, which are available for segmentation.

Examples:

  • Use Total occurrences to segment for users who have received "Cart Abandonment Push #1" at least 3 times
  • Use First occurrence to segment for users who first received "Welcome Email EN" in the last 5 days

Push Notifications

Leanplum will track aggregated Push Sent, Push Open and Push Delivered events for all pushes you've sent through Leanplum.

Event

Description

Push Sent

The total number of pushes the user has been sent

Push Delivered

The total number of pushes with confirmed delivery on the device from all push sends
Important: Available only for Android SDK 5.4.0 and above

Push Open

The total number of push opens across all pushes the user has received
Important: Available only for Android

For each push notification you set up in Leanplum, the following events will be tracked:

Event

Description

Sent

Fires when a push notification is sent to a user's device

Open

Fires when a user taps a push notification

Bounce

Fires on push notification attempt failure

Suppressed

Fires when a push notification is suppressed

Email

Leanplum will track aggregated marketing events for all emails you run in Leanplum.

Event

Description

Email Sent

The total number of email sends across all emails the user has been sent

Email Open

The total number of email opens across all emails the user has received

Email Clicked

The total number of link clicks across all emails the user has received

Email Delivered

The total number of confirmed email deliveries across all emails

Email Bounced

The total number of email bounces across all emails the user has been sent

Email Dropped

The total number of dropped emails across all emails the user has been sent

Email Unsubscribed

The total number of unsubscribe events received for a user

Email Marked as Spam

The total number of emails marked as spam across all emails the user has received

For each email you set up in Leanplum, the following events will be tracked:

Event

Description

Sent

Tracked when an email is sent to a user

Delivered

Tracked when an email is confirmed as delivered

Open

Tracked when the email is opened

Click

Tracked when a link within the email is clicked

Bounce

Tracked when the email bounces

Dropped

Tracked when an email is dropped

Unsubscribe

Tracked when the user unsubscribes from the email

Marked as spam

Tracked when the email is marked as spam

Held back

Tracked when the user does not receive an email because of a holdback group

In-app messages

Event

Description

View

Tracked when an in-app is displayed on user's device

Accept

Tracked when the Accept button is selected by the user on their device

Select banner

Tracked when an in-app banner is tapped

Select button 1

Tracked when button 1 for an in-app is tapped

Select button 2

Tracked when button 2 for an in-app is tapped


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