Marketing Events

Leanplum automatically tracks and enables for segmentation default message events specific to the messaging channel.

For each message (push notification, email, in-app, sms, webhook, etc.), Leanplum will track a number of message specific events in the user profile, which are available for segmentation.

Examples:

  • Use Total occurrences to segment for users who have received "Cart Abandonment Push #1" at least 3 times
  • Use First occurrence to segment for users who first received "Welcome Email EN" in the last 5 days

Push Notifications

Leanplum will track aggregated Push Sent, Push Open and Push Delivered events for all pushes you've sent through Leanplum.

EventDescription
Push SentThe total number of pushes the user has been sent
Push DeliveredThe total number of pushes with confirmed delivery on the device from all push sends
Important: Available only for Android SDK 5.4.0 and above
Push OpenThe total number of push opens across all pushes the user has received
Important: Available only for Android

For each push notification you set up in Leanplum, the following events will be tracked:

EventDescription
SentFires when a push notification is sent to a user's device
OpenFires when a user taps a push notification
BounceFires on push notification attempt failure
SuppressedFires when a push notification is suppressed

Email

Leanplum will track aggregated marketing events for all emails you run in Leanplum.

EventDescription
Email SentThe total number of email sends across all emails the user has been sent
Email OpenThe total number of email opens across all emails the user has received
Email ClickedThe total number of link clicks across all emails the user has received
Email DeliveredThe total number of confirmed email deliveries across all emails
Email BouncedThe total number of email bounces across all emails the user has been sent
Email DroppedThe total number of dropped emails across all emails the user has been sent
Email Marked as SpamThe total number of emails marked as spam across all emails the user has received

For each email you set up in Leanplum, the following events will be tracked:

EventDescription
SentTracked when an email is sent to a user
DeliveredTracked when an email is confirmed as delivered
OpenTracked when the email is opened
ClickTracked when a link within the email is clicked
BounceTracked when the email bounces
DroppedTracked when an email is dropped
UnsubscribeTracked when the user unsubscribes from the email
Marked as spamTracked when the email is marked as spam
Held backTracked when the user does not receive an email because of a holdback group

In-app messages

EventDescription
ViewTracked when an in-app is displayed on user's device
AcceptTracked when the Accept button is selected by the user on their device
Select bannerTracked when an in-app banner is tapped
Select button 1Tracked when button 1 for an in-app is tapped
Select button 2Tracked when button 2 for an in-app is tapped