Marketing Events
Leanplum automatically tracks and enables for segmentation default message events specific to the messaging channel.
For each message (push notification, email, in-app, sms, webhook, etc.), Leanplum will track a number of message specific events in the user profile, which are available for segmentation.
Examples:
- Use Total occurrences to segment for users who have received "Cart Abandonment Push #1" at least 3 times
- Use First occurrence to segment for users who first received "Welcome Email EN" in the last 5 days
Push Notifications
Leanplum will track aggregated Push Sent, Push Open and Push Delivered events for all pushes you've sent through Leanplum.
Event | Description |
|---|---|
Push Sent | The total number of pushes the user has been sent |
Push Delivered | The total number of pushes with confirmed delivery on the device from all push sends
|
Push Open | The total number of push opens across all pushes the user has received
|
For each push notification you set up in Leanplum, the following events will be tracked:
Event | Description |
|---|---|
<Push Notification Name> Sent | Fires when a push notification is sent to a user's device |
<Push Notification Name> Open | Fires when a user taps a push notification |
<Push Notification Name> Bounce | Fires on push notification attempt failure |
<Push Notification Name> Suppressed | Fires when a push notification is suppressed |
Email
Leanplum will track aggregated marketing events for all emails you run in Leanplum.
Event | Description |
|---|---|
Email Sent | The total number of email sends across all emails the user has been sent |
Email Open | The total number of email opens across all emails the user has received |
Email Clicked | The total number of link clicks across all emails the user has received |
Email Delivered | The total number of confirmed email deliveries across all emails |
Email Bounced | The total number of email bounces across all emails the user has been sent |
Email Dropped | The total number of dropped emails across all emails the user has been sent |
Email Marked as Spam | The total number of emails marked as spam across all emails the user has received |
For each email you set up in Leanplum, the following events will be tracked:
Event | Description |
|---|---|
<Email Name> Sent | Tracked when an email is sent to a user |
<Email Name> Delivered | Tracked when an email is confirmed as delivered |
<Email Name> Open | Tracked when the email is opened |
<Email Name> Click | Tracked when a link within the email is clicked |
<Email Name> Bounce | Tracked when the email bounces |
<Email Name> Dropped | Tracked when an email is dropped |
<Email Name> Unsubscribe | Tracked when the user unsubscribes from the email |
<Email Name> Marked as spam | Tracked when the email is marked as spam |
<Email Name> Held back | Tracked when the user does not receive an email because of a holdback group |
In-app messages
Event | Description |
|---|---|
<In-app Name> View | Tracked when an in-app is displayed on user's device |
<In-app Name> Accept | Tracked when the Accept button is selected by the user on their device |
<In-app Name> Select banner | Tracked when an in-app banner is tapped |
<In-app Name> Select button 1 | Tracked when button 1 for an in-app is tapped |
<In-app Name> Select button 2 | Tracked when button 2 for an in-app is tapped |
Updated about 11 hours ago