Unique user metrics

Analyzing test and message results with unique user metrics

Analyzing results by unique user metrics is important when measuring the success of your A/B tests and messages in Leanplum.

Our normal metrics use "daily users" to calculate cumulative totals and averages. Over the span of a 10-day test, for example, the same user might do X on day 1 and do X again on day 2. Our standard metrics will count these as two occurrences of X with two daily users. Unique user metrics, however, will group these occurrences together as two occurrences of X by one unique user, which gives you a far more accurate picture of your results.

Unique metrics allow you to answer the question: How many occurrences of X per unique user happened over the course of my experiment or message. For example:

  • How many rides per unique user were taken over the duration of my experiment?
  • How many purchases per unique user occurred over the duration of my experiment?
  • How many level completes per unique user occurred over the duration of my experiment?

Supported Unique Metrics

MetricDefinition
Unique usersNumber of users who use the app one or more times (rather than total number of sessions).
Sessions per unique userTotal sessions / Unique users
Time in app per unique userTotal time in app / Unique users
{{Event}} occurrences per unique userTotal {{event}} occurrences / Unique users
{{State}} occurrences per unique userTotal {{state}} occurrences / Unique users

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Unique user event metrics are automatically added to your report for any Message Goals. Unique metrics can be added manually as Goals or Favorite metrics via the metric chooser by navigating to occurrences > occurrences per unique user.

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Unique User Metric Limitations

Unique user metrics are currently only available for some reports. If you try to view a unique metric when one or more of the following scenarios are true, you will see an error message overlaid on top of the graph and "N/A" on the Unique User metric tile.

  • Viewing a User Activity report (outside of A/B test or message analytics)
  • Date range does not include the start date of the A/B test or message
  • If any Filter or Group is added
  • If actual values are selected (unique reports should be viewed cumulatively).

The error message overlaid on top of the graph says "Unique user metrics are currently only available for some reports. Some parameters of your report need to be modified to view this report."

For example:

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Clicking "click here" on the error message will automatically reset any unsupported parameters from your report and allow you to view the unique metric.

We plan to add support for additional unique metrics in the future. Please reach out to [email protected] or directly to your customer success manager with any questions.