Leanplum's user guides and developer documentation.

Leanplum Documentation

Leanplum's user guides, SDK setup, API docs, and more resources are here to help you get the most out of A/B testing, Campaigns, Messaging, and Analytics.

Native content

Leverage Leanplum’s advanced features to deliver personalised content embedded within your app's UI like a simple or carousel banner. Showcase relevant persistent content without interrupting the user flow, such as:

  • Welcome offer banner on the homepage visible only for the new users
  • Carousel banner with currently running promotions for relevant product categories based on the user's previous purchases

Native content setup

There are 3 possible approaches when implementing a persistent content scenario. All of them don't have a default UI and offer the freedom to be fully customised to fit your app's look and feel.

Setup through Variables

👍

Choose setup through Variables, if your scenario involves displaying content based on a segmentation criteria. E.g. a promotional offer visible only for new non-paying users.

Key points:

  • Fully customisable data structure outside of a Campaign flow
  • Can display dynamic content based on a segmentation criteria
  • Requires custom engagement tracking implementation

Read more about Variables setup here.

Setup through App Inbox

👍

Choose setup through App Inbox if your scenario is trigger-based and you'd like to track the engagement within Campaign results. E.g. display a discount code on the homepage after a user purchases a certain item.

Key points:

  • Display dynamic content based on segmentation criteria or trigger based
  • Out-of-the-box engagement tracking within Campaigns

Read more about App Inbox setup here.

Setup through Custom in-app messages

👍

Choose setup through custom in-app messages, if your scenario requires a real-time trigger. E.g. a product recommendation displayed when advancing to the checkout page based on the other products already added to the basket.

Key points:

  • Display dynamic content based on segmentation criteria or trigger based
  • Supports real-time trigger scenarios
  • Out-of-the-box engagement tracking within Campaigns

Find out more about Custom in-app templates here.

Updated about a month ago


Native content


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