In Leanplum, you can A/B test your app's variables, messages, and user interfaces.
There are two different ways to create a new A/B test:
- Create a test from the A/B Tests dashboard
- Create a test from the Message Composer
If you are testing a message, make sure you review A/B testing a message for some messaging-specific tips.
Go to the A/B Tests dashboard in your side menu, and click Create A/B Test. From the Add dropdown, you can select whether to test a variable or message. Name the test and apply the desired goals, targets, and distribution.
You can also add an already existing message or user interface feature to a new A/B test.
Once inside the Message Composer, click the More Options button in the upper right corner, and select + A/B test from the dropdown menu.
This will create a new A/B test based on the message you were creating. Your message's or interface's targets and settings will automatically be applied to the A/B test. You'll have a chance to edit these settings and preview the A/B test before you activate it.
In general, it's best to test new messages and features before sending to your users. If you test a message that is already active, the test will only include users who trigger or receive the message after the test start date.
Next, you'll be able to configure all your test settings, including your goals, test targets, variants, and more. See below for step-by-step guidance on setting up your test.
Updated about a year ago
|Setting test goals|
|Targets for A/B tests|
|Using impression criteria|
|Add and edit content for each test group|
|Setting the distribution for control and variants|
|Finish your test and select the winning variant|