Push notification analytics

Default metrics

The following metrics are available in the dashboard automatically.

Event name

Definition

Timing

Sent

Number of push messages sent to users' devices

Tracked when message is sent from the server to user's device

Open

Number of push notifications tapped/opened

Tracked when user taps notification

Open per sent

Occurrences of open divided by occurrences of sent (displayed as a percentage)

Bounce

Number of messages we were unable to deliver (due to a bad token or other delivery issues)

Tracked after message send attempt fails

Bounce per sent

Occurrences of bounce divided by occurrences of sent

Additional push metrics

You can view event metrics for all push events.

  • Sent
  • Open
  • Bounce

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