This article explains how to get started with Recency & Frequency, which allows you to target users based on all event occurrences with their parameters going up to 90 days back.
Recency & Frequency for Campaigns
All audiences using Recency & Frequency are only available for Scheduled and Recurring campaigns from the Campaigns page. Recency & Frequency is not available for sub-audience targeting within campaigns.
New events data is available on daily basis at 7 am UTC. For example, if an event gets tracked at 2 pm UTC on Aug 21, it will be available for R&F as of 7 am UTC on Aug 22.
In order to get started with Recency & Frequency, you have to enable your events for it. To do that, go to your Events page and select the events you want to use for Recency & Frequency. To learn more, go to: Events for R&F
Newly configured events start with 30 days of full history and take 60 days to build to the limit of 90 days.
So, you have already enabled Recency & Frequency from the Events page. Let's build your first audience together:
- On your Audiences page, click on Create Audience then add a rule and select Recent occurrences of event which you can find under Recency & Frequency.
- Select one of the events available for Recency & Frequency
- Click on Add Parameter to browse through the available parameters
- Once you are done with your segmentation rules, you can click on Refresh Data to see reachability metrics for your audience
- Save your audience
The fastest way to create a campaign to target your newly created audience is via the quick actions on your Audience Dashboard.
Alternatively, you can go to Campaigns, start creating a new campaign, and select your newly created audience as the target.
Updated 14 days ago