Email Preview Text

About Email Preview Text

Email Preview Text is an additional string of text that is usually displayed below the sender name and subject line in a subscriber's inbox. It is optional but can be a valuable tool to provide a subscriber with additional context on what value is being offered in the email.

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An example of how Email preview text appears in Gmail.

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Email Preview Text is displayed only for HTML emails (those having a BODY tag).

Add Email Preview Text

To add preview text, fill in the Preview Text field for the respective Email action:

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The maximum allowed number of characters and exact location may vary by inbox provider. Not all inbox providers support preview text. Therefore, it is recommended to preview your email across a variety of different inboxes.


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