Email Preview Text

About Email Preview Text

Email Preview Text is an additional string of text that is usually displayed below the sender name and subject line in a subscriber's inbox. It is optional but can be a valuable tool to provide a subscriber with additional context on what value is being offered in the email.


An example of how Email preview text appears in Gmail.


Email Preview Text is displayed only for HTML emails (those having a BODY tag).

Add Email Preview Text

To add preview text, fill in the Preview Text field for the respective Email action:



The maximum allowed number of characters and exact location may vary by inbox provider. Not all inbox providers support preview text. Therefore, it is recommended to preview your email across a variety of different inboxes.