Email Preview Text is an additional string of text that is usually displayed below the sender name and subject line in a subscriber's inbox. It is optional but can be a valuable tool to provide a subscriber with additional context on what value is being offered in the email.
Email Preview Text is displayed only for HTML emails (those having a BODY tag).
To add preview text, fill in the Preview Text field for the respective Email action:
The maximum allowed number of characters and exact location may vary by inbox provider. Not all inbox providers support preview text. Therefore, it is recommended to preview your email across a variety of different inboxes.
Updated over 2 years ago