mParticle

mParticle is the leading Customer Data Platform (CDP) for multi-channel consumer brands. Companies use mParticle to create a unified, real-time customer data pipeline that enables them to win in key moments of the customer journey. With mParticle, you can ensure data quality by having complete visibility and control over how data is flowing in/out of mParticle.

Learn more at mParticle.com

Leanplum integrates with mParticle in a number of different ways:

  • Event - send server-side user attributes and events from mParticle to Leanplum
  • SDK - send client-side user attributes and events from mParticle to Leanplum
  • Audience - connect mParticle audiences to Leanplum
  • Feed - send Leanplum message events to mParticle

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