Datetime segmentation operators

This article provides a reference for working with dates in segmentation.

Segmentations which work with dates:

• First occurrence
• Last occurrence
• Last session start
• Last session start time
• First run
• Last active

The following operators are available when working with Dates and Times in segmentation:

Using Exact vs Relative dates

Leanplum lets you chose between using Exact and Relative dates when segmenting based on Datetime properties.

Exact dates work better when building audiences for calendar-driven engagement, such as users who have last logged in before 01/01/2020.

Relative dates are to be preferred when building audiences for automated or triggered campaigns, such as users who purchased last month, but not this month.

Accepted date formats

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ISO-8601 supported

Leanplum supports ISO-8601 date formats.

You can track custom dates in Leanplum for user attributes or event parameters.