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Leanplum's user guides, SDK setup, API docs, and more resources are here to help you get the most out of A/B testing, Campaigns, Messaging, and Analytics.

Engagement metrics

Engagement metrics track the quality of your relationship with your users. Some engagement-related metrics include session length, number of sessions, and addictiveness.

Click the + Metric tile in Analytics to reveal the Choose a Metric window.

MetricDefinitions
Total sessionsThe total number of user sessions.
Sessions per daily user
(Total Sessions) / (Total Daily Users)
Tile: The average number of sessions per user per day.
Chart: The average number of sessions a user has each day.
Total session length
The total length of all sessions.
Average session length
(Total Session Length) / (Total Timed Sessions)

Tile: The average length of a user session.
Chart: The average session length of users.
Time in app per daily user
(Total Session Length) / (Total Daily Users)
Tile: The average length of time a user spends in your app per day.
Chart: The average length of time a user spends in your app.
Addictiveness (DAU/MAU)
(Total Daily Users) / (Total Monthly Users)
The ratio of daily active users to monthly active users.

Updated 2 years ago


Engagement metrics


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