Total first-time users

The total number of users new to your application.

First-time users
100x(Total first-time users)/(Total daily users)

Tile: The average percentage of users new to your application.
Chart: The percentage of users new to your application.

Total returning users
(Total daily users) - (Total first-time users)

The total number of users returning to your application.

Returning users
*100x[(Total daily users) - (Total first-time users)] / (Total daily users)

Tile: The average percentage of users returning to your application.
Chart: The percentage of users returning to your application.

Total daily users

The total number of users using your application.

Daily active users
(Total daily users) / (Days in Time Period)

Tile: The average number of users using your application each day.
Chart: The total number of users using your application.

Weekly active users
(Total weekly users) / (Days in Time Period)

Tile: The average number of users using your application each week.
Chart: The total sum of users using your application during the past week (uses a backward-looking 7-day window to calculate the value for each day).

Monthly active users
(Total monthly users) / (Days in Time Period)

Tile: The average number of users using your application each month.
Chart: The total sum of users using your application during the past month (uses a backward-looking 30-day window to calculate the value for each day).