Leanplum's user guides and developer documentation.

Leanplum Documentation

Leanplum's user guides, SDK setup, API docs, and more resources are here to help you get the most out of A/B testing, Campaigns, Messaging, and Analytics.

User metrics

These metrics track a variety of counts and averages related to your first time and returning users.

Click the + Metric tile in Analytics to reveal the Choose a Metric window.

First-time users

Metric

Definitions

Total first-time users

The total number of users new to your application.

First-time users
100x(Total first-time users)/(Total daily users)

Tile: The average percentage of users new to your application.
Chart: The percentage of users new to your application.

Returning users

Total returning users
(Total daily users) - (Total first-time users)

The total number of users returning to your application.

Returning users
*100x[(Total daily users) - (Total first-time users)] / (Total daily users)

Tile: The average percentage of users returning to your application.
Chart: The percentage of users returning to your application.

Active users

Total daily users

The total number of users using your application.

Daily active users
(Total daily users) / (Days in Time Period)

Tile: The average number of users using your application each day.
Chart: The total number of users using your application.

Weekly active users
(Total weekly users) / (Days in Time Period)

Tile: The average number of users using your application each week.
Chart: The total sum of users using your application during the past week (uses a backward-looking 7-day window to calculate the value for each day).

Monthly active users
(Total monthly users) / (Days in Time Period)

Tile: The average number of users using your application each month.
Chart: The total sum of users using your application during the past month (uses a backward-looking 30-day window to calcualte the value for each day).

Returning users

Metric

Definitions

Total returning users
(Total daily users) - (Total first-time users)

The total number of users returning to your application.

Returning users
*100x[(Total daily users) - (Total first-time users)] / (Total daily users)

Tile: The average percentage of users returning to your application.
Chart: The percentage of users returning to your application.

Active users

Total daily users

The total number of users using your application.

Daily active users
(Total daily users) / (Days in Time Period)

Tile: The average number of users using your application each day.
Chart: The total number of users using your application.

Weekly active users
(Total weekly users) / (Days in Time Period)

Tile: The average number of users using your application each week.
Chart: The total sum of users using your application during the past week (uses a backward-looking 7-day window to calculate the value for each day).

Monthly active users
(Total monthly users) / (Days in Time Period)

Tile: The average number of users using your application each month.
Chart: The total sum of users using your application during the past month (uses a backward-looking 30-day window to calcualte the value for each day).

Active users

Metric

Definitions

Total daily users

The total number of users using your application.

Daily active users
(Total daily users) / (Days in Time Period)

Tile: The average number of users using your application each day.
Chart: The total number of users using your application.

Weekly active users
(Total weekly users) / (Days in Time Period)

Tile: The average number of users using your application each week.
Chart: The total sum of users using your application during the past week (uses a backward-looking 7-day window to calculate the value for each day).

Monthly active users
(Total monthly users) / (Days in Time Period)

Tile: The average number of users using your application each month.
Chart: The total sum of users using your application during the past month (uses a backward-looking 30-day window to calculate the value for each day).

Updated 2 years ago


User metrics


Suggested Edits are limited on API Reference Pages

You can only suggest edits to Markdown body content, but not to the API spec.