User metrics

These metrics track a variety of counts and averages related to your first time and returning users.

Click the + Metric tile in Analytics to reveal the Choose a Metric window.

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First-time users

Metric	Definitions
Total first-time users	The total number of users new to your application.
First-time users 100x(Total first-time users)/(Total daily users)	Tile: The average percentage of users new to your application. Chart: The percentage of users new to your application.
Returning users
Total returning users (Total daily users) - (Total first-time users)	The total number of users returning to your application.
Returning users *100x[(Total daily users) - (Total first-time users)] / (Total daily users)	Tile: The average percentage of users returning to your application. Chart: The percentage of users returning to your application.
Active users
Total daily users	The total number of users using your application.
Daily active users (Total daily users) / (Days in Time Period)	Tile: The average number of users using your application each day. Chart: The total number of users using your application.
Weekly active users (Total weekly users) / (Days in Time Period)	Tile: The average number of users using your application each week. Chart: The total sum of users using your application during the past week (uses a backward-looking 7-day window to calculate the value for each day).
Monthly active users (Total monthly users) / (Days in Time Period)	Tile: The average number of users using your application each month. Chart: The total sum of users using your application during the past month (uses a backward-looking 30-day window to calcualte the value for each day).

Returning users

Metric	Definitions
Total returning users (Total daily users) - (Total first-time users)	The total number of users returning to your application.
Returning users *100x[(Total daily users) - (Total first-time users)] / (Total daily users)	Tile: The average percentage of users returning to your application. Chart: The percentage of users returning to your application.
Active users
Total daily users	The total number of users using your application.
Daily active users (Total daily users) / (Days in Time Period)	Tile: The average number of users using your application each day. Chart: The total number of users using your application.
Weekly active users (Total weekly users) / (Days in Time Period)	Tile: The average number of users using your application each week. Chart: The total sum of users using your application during the past week (uses a backward-looking 7-day window to calculate the value for each day).
Monthly active users (Total monthly users) / (Days in Time Period)	Tile: The average number of users using your application each month. Chart: The total sum of users using your application during the past month (uses a backward-looking 30-day window to calcualte the value for each day).

Active users

Metric	Definitions
Total daily users	The total number of users using your application.
Daily active users (Total daily users) / (Days in Time Period)	Tile: The average number of users using your application each day. Chart: The total number of users using your application.
Weekly active users (Total weekly users) / (Days in Time Period)	Tile: The average number of users using your application each week. Chart: The total sum of users using your application during the past week (uses a backward-looking 7-day window to calculate the value for each day).
Monthly active users (Total monthly users) / (Days in Time Period)	Tile: The average number of users using your application each month. Chart: The total sum of users using your application during the past month (uses a backward-looking 30-day window to calculate the value for each day).

Updated 2 years ago