User metrics
These metrics track a variety of counts and averages related to your first time and returning users.
Click the + Metric tile in Analytics to reveal the Choose a Metric window.
First-time users
| Metric | Definitions |
|---|---|
| Total first-time users | The total number of users new to your application. |
| First-time users 100x(Total first-time users)/(Total daily users) | Tile: The average percentage of users new to your application. Chart: The percentage of users new to your application. |
Returning users
| Metric | Definitions |
|---|---|
| Total returning users (Total daily users) - (Total first-time users) | The total number of users returning to your application. |
| Returning users 100x[(Total daily users) - (Total first-time users)] / (Total daily users) | Tile: The average percentage of users returning to your application. Chart: The percentage of users returning to your application. |
Active users
| Metric | Definitions |
|---|---|
| Total daily users | The total number of users using your application. |
| Daily active users (Total daily users) / (Days in Time Period) | Tile: The average number of users using your application each day. Chart: The total number of users using your application. |
| Weekly active users (Total weekly users) / (Days in Time Period) | Tile: The average number of users using your application each week. Chart: The total sum of users using your application during the past week (uses a backward-looking 7-day window to calculate the value for each day). |
| Monthly active users (Total monthly users) / (Days in Time Period) | Tile: The average number of users using your application each month. Chart: The total sum of users using your application during the past month (uses a backward-looking 30-day window to calculate the value for each day). |
Updated almost 7 years ago