*Tile:** The average percentage of users new to your application.
*Chart:** The percentage of users new to your application.
Returning users
Metric
Definitions
Total returning users
(Total daily users) - (Total first-time users)
The total number of users returning to your application.
Returning users
100xvariety of counts and averages related to your f / (Total daily users)
*Tile: **The average percentage of users returning to your application.
*Chart:** The percentage of users returning to your application.
Active users
Metric
Definitions
Total daily users
The total number of users using your application.
Daily active users (Total daily users) / (Days in Time Period)
*Tile: **The average number of users using your application each day.
*Chart:** The total number of users using your application.
Weekly active users (Total weekly users) / (Days in Time Period)
*Tile:** The average number of users using your application each week.
*Chart:** The total sum of users using your application during the past week (uses a backward-looking 7-day window to calculate the value for each day).
Monthly active users (Total monthly users) / (Days in Time Period)
*Tile: **The average number of users using your application each month.
*Chart: **The total sum of users using your application during the past month (uses a backward-looking 30-day window to calculate the value for each day).
