User metrics

These metrics track a variety of counts and averages related to your first time and returning users.

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Click the + Metric tile in Analytics to reveal the Choose a Metric window.

First-time users

MetricDefinitions
Total first-time usersThe total number of users new to your application.
First-time users
100x(Total first-time users)/(Total daily users)
Tile: The average percentage of users new to your application.
Chart: The percentage of users new to your application.

Returning users

MetricDefinitions
Total returning users
(Total daily users) - (Total first-time users)

The total number of users returning to your application.
Returning users
100x[(Total daily users) - (Total first-time users)] / (Total daily users)

Tile: The average percentage of users returning to your application.
Chart: The percentage of users returning to your application.

Active users

MetricDefinitions
Total daily users
The total number of users using your application.
Daily active users
(Total daily users) / (Days in Time Period)
Tile: The average number of users using your application each day.
Chart: The total number of users using your application.
Weekly active users
(Total weekly users) / (Days in Time Period)
Tile: The average number of users using your application each week.
Chart: The total sum of users using your application during the past week (uses a backward-looking 7-day window to calculate the value for each day).
Monthly active users
(Total monthly users) / (Days in Time Period)
Tile: The average number of users using your application each month.
Chart: The total sum of users using your application during the past month (uses a backward-looking 30-day window to calculate the value for each day).