Total purchases

The total number of purchases users have made.

Percent of daily users who purchased
100x(Total users who triggered purchase event / Total daily users)

The average percentage of daily users who make a purchase. 

Lifetime value per daily user
(Total LTV) / (Total Daily Users)

The all-time total value of purchases per daily user.

Lifetime value per daily paying user
(Total LTV) / (Total Users Who Triggered purchase event)

The all-time total value of purchases per paying user. 

Daily paying users
(Total Users Who Triggered purchase event) / (Days)

Tile: The average number of users who made a purchase per day during the time period specified.
Chart: The total number of users who made a purchase each day.

Total revenue

The total revenue your app has generated during the time period specified.

Purchases per daily paying user
(Total purchase event Occurences) / (Total Users Who Triggered purchase event)

The average number of purchases a paying user makes per day.

Average revenue per purchase
(Total Sum of purchase event Values) / (Total purchase event Occurrences)

The average amount a user spends with each purchase.

Average revenue per daily user
(Total Sum of purchase event Values) / (Total Daily Users)

The average revenue a user generates per day.

Average revenue per daily paying user
(Total Sum of purchase event Values) / (Total Users Who Triggered purchase event)

The average revenue a paying user generates per day.

Purchase per daily user
(Total purchase event Occurences) / (Total Daily Users)

The average number of purchases a user makes per day. This metric is inclusive of both paying and non-paying users.