Leanplum automatically creates monetization metrics in the Analytics dashboard. These monetization metrics are calculated based on the purchase event(s) that you set. See our SDK setup docs for more on tracking purchase events.
Below is a list of all the metrics that are calculated automatically based on your purchase event. You can select these metrics in the Analytics dashboard using the Metric Selector Dropdown above the graph, or by using the Metric Tiles.
The total number of purchases users have made.
Percent of daily users who purchased
The average percentage of daily users who make a purchase.
Lifetime value per daily user
The all-time total value of purchases per daily user.
Lifetime value per daily paying user
The all-time total value of purchases per paying user.
Daily paying users
Tile: The average number of users who made a purchase per day during the time period specified.
The total revenue your app has generated during the time period specified.
Purchases per daily paying user
The average number of purchases a paying user makes per day.
Average revenue per purchase
The average amount a user spends with each purchase.
Average revenue per daily user
The average revenue a user generates per day.
Average revenue per daily paying user
The average revenue a paying user generates per day.
Purchase per daily user
The average number of purchases a user makes per day. This metric is inclusive of both paying and non-paying users.
Lifetime value (LTV) is calculated by aggregating the total values passed for all purchase events a user has fired.
For example, if a user has made two purchases, one for $10 and one for $15, their LTV will be $25.
Updated 2 years ago