User Property & Device segmentation rules
User
Property | Description |
---|---|
User attribute | Segment users based on custom user attribute values. Use case: Example:
|
User bucket | Segment users based on the randomly assigned user bucket they fall in. Leanplum will evenly distribute your users in buckets ranging from 0 to 999. Use case: Example:
|
User ID | The unique user ID assigned to the user profile. Use case: |
Lifetime value | The total lifetime value of the user, determined by the total value of all Purchase events. Example:
|
Channel
Property | Description |
---|---|
Push enabled | Users with an existing push token on record. All Android users will receive the push messages. iOS users may not receive if they do not have iOS alerts ON. Use case: |
Text push enabled | Users who can receive push notifications. Use case: |
Email enabled | Users who can receive email messages. |
Unsubscribed from all email categories | Unsubscribed users - will not receive emails in any marketing category |
Unsubscribed from email category | Users who will not receive emails from a particular marketing category |
Device
Property | Description |
---|---|
Device model | The specific model of a user's device. |
OS name | The operating system of a user's device. |
OS version | The OS version of a user's device. |
Browser name | The name of the user's device default browser. |
Browser version | The version of the user's device default browser. |
App version | The version/build number of an application. |
User Acquisition
Property | Description |
---|---|
Source Publisher ID | The ID fo the specific publisher the install came from. |
Source publisher name | The name of the specific publisher the install came from. |
Source sub-publisher name | The name of the sub-publisher the install came from. |
Source site | The name of the site the install came from. |
Source campaign | The name of the campaign the install came from. |
Source ad group | The name of the ad group the install came from. |
Source ad | The name of the ad the install came from. |
Localization
Property | Description |
---|---|
City | City as determined by the user's geo-location by IP, GPS or GSM. |
Country | Country as determined by the user's geo-location by IP, GPS or GSM. |
Language | The language preference the user has selected on their device (can also be updated server-side) |
Locale | The locale preference the user has selected on their device (can also be updated server-side) |
Custom Region | A custom pre-defined region (location) on the map. |
Region | A region (state, province, municipality) as determined by the user's geo-location by IP, GPS or GSM. |
Testing
Property | Description |
---|---|
Developer status enabled | Users who have at least one device which has been used in development mode |
Registered test devices for | All users who share a particular test device |
Updated over 1 year ago