Goal category
The Goal category helps you organize your campaigns in the overview table.
When setting up your campaign, in the Create Campaign dialog choose a category that aligns best with your end goal for this specific campaign.
Once a campaign is created, you can always change the goal category via the Campaign Settings dialog - from the ••• (More Options) dropdown in the title bar, select Campaign Settings.
| Goal | Description | Examples |
|---|---|---|
| Notify | Make a general announcement. | - New feature announcements - Technical alerts (such as scheduled downtime) - Email newsletters - Simple greetings |
| Onboard | Onboard new users to your app. | - Drip campaign to explain features of the app - In-app product walkthrough - Reminder for users who didn’t complete the registration process |
| Engage | Increase app usage. | - Promotion of new content such as movies or music - Announcements for a daily tournament - Notification of new dating matches or nearby restaurants |
| Monetize | Drive purchases. | - Shopping cart abandonment campaigns - Sales or limited-time promotions - Promotion of paid features to free users |
| Re-Engage | Get lapsed users back into the app. | - Special offers for users who have not recently used app - Communicating new app features to users who have not recently logged in - Reminders about music a user favorited for users who have not recently used app |
| Other | Drive other behavior, unrelated to purchases or re-engagement. | - Campaign to drive push notifications opt-in - Email subscriptions, etc. - Campaign to increase social sharing about the product - Drive more app store ratings - Survey to collect NPS score from users |
Filter by Goal Category in the Campaign Overview page
To view all campaigns that share a similar goal, you can filter by Goal Category by clicking the filter icon at the top right corner of the screen.
Updated about 3 years ago