Goal category

The Goal category helps you organize your campaigns in the overview table.

When setting up your campaign, in the Create Campaign dialog choose a category that aligns best with your end goal for this specific campaign.

Once a campaign is created, you can always change the goal category via the Campaign Settings dialog - from the ••• (More Options) dropdown in the title bar, select Campaign Settings.

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GoalDescriptionExamples
Notify Make a general announcement.- New feature announcements
- Technical alerts (such as scheduled downtime)
- Email newsletters
- Simple greetings
OnboardOnboard new users to your app.- Drip campaign to explain features of the app
- In-app product walkthrough
- Reminder for users who didn’t complete the registration process
EngageIncrease app usage.- Promotion of new content such as movies or music
- Announcements for a daily tournament
- Notification of new dating matches or nearby restaurants
MonetizeDrive purchases.- Shopping cart abandonment campaigns
- Sales or limited-time promotions
- Promotion of paid features to free users
Re-EngageGet lapsed users back into the app.- Special offers for users who have not recently used app
- Communicating new app features to users who have not recently logged in
- Reminders about music a user favorited for users who have not recently used app
OtherDrive other behavior, unrelated to purchases or re-engagement.- Campaign to drive push notifications opt-in
- Email subscriptions, etc.
- Campaign to increase social sharing about the product
- Drive more app store ratings
- Survey to collect NPS score from users

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Filter by Goal Category in the Campaign Overview page

To view all campaigns that share a similar goal, you can filter by Goal Category by clicking the filter icon at the top right corner of the screen.