Goal category

The Goal category helps you organize your campaigns in the overview table.

When setting up your campaign, in the Create Campaign dialog choose a category that aligns best with your end goal for this specific campaign.

Once a campaign is created, you can always change the goal category via the Campaign Settings dialog - from the ••• (More Options) dropdown in the title bar, select Campaign Settings.

Goal	Description	Examples
Notify	Make a general announcement.	New feature announcements Technical alerts (such as scheduled downtime) Email newsletters Simple greetings
Onboard	Onboard new users to your app.	Drip campaign to explain features of the app In-app product walkthrough Reminder for users who didn’t complete the registration process
Engage	Increase app usage.	Promotion of new content such as movies or music Announcements for a daily tournament Notification of new dating matches or nearby restaurants
Monetize	Drive purchases.	Shopping cart abandonment campaigns Sales or limited-time promotions Promotion of paid features to free users
Re-Engage	Get lapsed users back into the app.	Special offers for users who have not recently used app Communicating new app features to users who have not recently logged in Reminders about music a user favorited for users who have not recently used app
Other	Drive other behavior, unrelated to purchases or re-engagement.	Campaign to drive push notifications opt-in Email subscriptions, etc. Campaign to increase social sharing about the product Drive more app store ratings Survey to collect NPS score from users

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Filter by Goal Category in the Campaign Overview page
To view all campaigns that share a similar goal, you can filter by Goal Category by clicking the filter icon at the top right corner of the screen.