Goal category
The Goal category helps you organize your campaigns in the overview table.
When setting up your campaign, in the Create Campaign dialog choose a category that aligns best with your end goal for this specific campaign.
Once a campaign is created, you can always change the goal category via the Campaign Settings dialog - from the ••• (More Options) dropdown in the title bar, select Campaign Settings.


Goal | Description | Examples |
---|---|---|
Notify | Make a general announcement. |
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Onboard | Onboard new users to your app. |
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Engage | Increase app usage. |
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Monetize | Drive purchases. |
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Re-Engage | Get lapsed users back into the app. |
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Other | Drive other behavior, unrelated to purchases or re-engagement. |
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Filter by Goal Category in the Campaign Overview page
To view all campaigns that share a similar goal, you can filter by Goal Category by clicking the filter icon at the top right corner of the screen.
Updated 8 months ago