mParticle Audience

mParticle is a customer data platform that lets marketers integrate and orchestrate data across their entire stack, enabling them to win in key moments in the customer journey.


  1. In Leanplum, go to More -> Partner Integrations to get your App ID and API Key.
  2. Within mParticle, configure the Leanplum Audience Integration via the integrations directory. Use the provided App ID and API Key to complete your configuration.


Connect mParticle audience to Leanplum

Navigate to the mParticle audience you wish to sync to Leanplum and connect it to your previously configured Leanplum output.

Using mParticle connected audiences

An audience connected from mParticle will be available as a saved segment in your Leanplum dashboard.


Audience freshness

Please, allow up to 15 minutes for your audience to be available for targeting in Leanplum.

Supported identities

User identities

  • Customer ID
  • Email Address
  • Other
  • Other 2
  • Other 3
  • Other 4

Device identities*

  • Android Device ID
  • Apple IDFA
  • Apple IDFV
  • Fire Advertising ID
  • Google Advertising ID
  • Microsoft Advertising ID
  • Microsoft Publisher ID
  • Push Token
  • Roku Advertising ID
  • Roku Publisher ID