Analyze clicks in an email campaign
Find out how many users clicked links in your email
Leanplum automatically tracks a Click Event for every link in your email. In Analytics, you can do a "group by" report on the Click Event to see how many users clicked each one of your links.
Click Events are tagged with two event parameters:
- index: The location of the link within the email. The first link will be 1, the second 2, etc.
- url: The destination URL of the link.
So, you can group by either of these Event parameters to see how clicks compare.
- In the Analytics dashboard, select the Email from the Messages section
- Select the Click metric tile below the graph
- At the top of the graph, open the Group by dropdown, and choose Selected Event > + Parameter
- Click Name
- Select the Click parameter (url or index) from the dropdown
- Click the Refresh icon
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Note that Leanplum will track clicks for 14 days after an email is finished. Any clicks after day 14 will not count towards your message's Analytics.
Updated over 6 years ago