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How to reduce shopping cart abandonment

In this example, we send a follow-up push notification to users who added items to their shopping cart but did complete their purchase within one day.

  1. Go to the Messaging tab of the dashboard. Click Create Message and name the message. For example: “Shopping cart abandonment push.”
  2. Choose Push Notification as the message type.
  3. Under Targets, select “All Users.”
  4. For Delivery, select “Triggered.” Specify the trigger to be “User triggers event.” Define the event that will trigger the message (for example, “AddToCart”).
  5. Set a 1 day Delay at optimal time.
  6. Add an exclusion by selecting “Unless user triggers event” with the event as “Checkout.”
  7. Customize the message text.
  8. Click Start in the top right corner to set the message live.